Who We Are

Fashion Retail Holding is a distinguished retail group overseeing eight subsidiaries. FRH is the exclusive partner and distributor of world-class brands including

ANTA, COLE HAAN, ECCO, Intersport, Skechers and Umbro in the region.

Through our expanding network of stores, shop-in-shop concepts, and omnichannel platforms, FRH delivers premium footwear and apparel experiences to customers across the country

With over than 700 employees, the company boasts a solid infrastructure overseeing more than 53 stores & 61 wholesale POS and growing.

And established two companies in UAE for import and export under names:  SPORTS GROUP DMCC  AND  SPORTS GROUP SPORTSWEAR TRADING L.L.C