We stand with you, New Arrivals With Lower Prices!

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At FRG (Fashion Retail Group), we have always been committed to delivering the best shopping experience for our customers. We believe in standing by you through every step of your journey, and this belief drives our decisions every day. Today, we are excited to announce a significant change that reflects our commitment to your satisfaction and well-being.

We are pleased to inform you that we are already reduced our pricing figures of the brands you love: Skechers, Anta, Ecco, and Umbro, on all of our product lines! We recognize the financial challenges many of our customers face, and we want to do our part to make high-quality fashion more accessible to you.

Rest assured, while our prices are dropping, our commitment to quality remains unwavering. Our brands are known for their exceptional craftsmanship, durability, and style, and that will not change. In Essence, a new line of Skechers the current 2024 styles are now available with very special rate! We believe you deserve the best, and we are dedicated to maintaining the high standards you have come to expect from us.
At FRG, your satisfaction is our top priority. We understand that shopping is not just about purchasing items; it’s about the entire experience. Our teams are continuously working to ensure that your shopping journey is seamless, enjoyable, and rewarding. Whether you’re shopping in-store or online, you can expect the same excellent service and premium products at even better prices.

This initiative is more than just a price reduction; it’s a testament to our commitment to you, our valued customer. We are considering supporting our customers one of our main social responsibility goals, which we are passionately committed to it. Thus, we will not hesitate to take any steps necessary to enhance your shopping experience. Your trust in us drives our passion for excellence, and we are dedicated to making fashion accessible without compromising on quality or service.

We invite you to explore the new prices on our website and in our stores. Stay connected with us on social media for updates, promotions, and more ways we are working to support you. Join the conversation with #FRGCommunity and share your thoughts with us. Your feedback is invaluable, and we are always here to listen and improve.
Thank you for being a part of the FRG family.

Wholesale Activities, Clients & E-commerce

  • Wholesale Activities 
  • ZED FC Unveils their OFFICIAL 23/24 New Kits

 

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         “Choosing UMBRO as the Official T-Shirt For The First Team Youth & Academy Teams”

 

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  • Wholesale Clients
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  • E-commerce
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GROUP TOWN HALL MEETING

  • B u i l d i n g   B r i d g e s  , N o t   W a l l s”

         

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  • With building bridges not walls! we are thrilled to announce our first Town Hall Meeting hosted by our chairman & board members, Ahmed Azzam, Mohamed Hanafy, Waleed Hassan, Mona Azzam & Fatma Azzam with Intersport & Fashion Retail Group Leadership Team. It was an excellent opportunity to showcase our solid history which started 30 years ago and discuss the growth and achievements of the group in the Market. Such an overwhelming experience to know about the Group future goals and remind each other of who we are in terms of strategy, company culture and make sure that “we are building bridges not walls”

         

FRG – Workplace Events

  • Egyptian Clothing Bank

At FRG, we’re committed to making a difference both in business and in the community. Recently, our team proudly participated in the Egypt Clothes Bank event, reinforcing our dedication to Corporate Social Responsibility. By supporting this initiative, we ensure that those in need receive the help they deserve, embodying our core values of giving back and fostering solidarity. We believe that our collective efforts drive positive change, and we encourage our entire team to embrace this vision of community support and compassion. Together, we’re not just making a difference—we’re making an impact.

  • Ramadan tournament

Celebrating Unity, Teamwork, and Commitment Among Employees

At FRG, we are proud to witness the incredible spirit and dedication displayed by our employees during our Ramadan Football Tournaments_2024 ⚽ 🏆 These events serve as a testament to the strong sense of camaraderie and teamwork that exists within our organization. We encourage all our employees to continue working together as a cohesive team, supporting each other both on and off the field.

Congratulations to the winners who secured the 1st 🥇, 2nd 🥈and 3rd 🥉 places! Your achievements reflect not only your athletic prowess but also your determination and perseverance. Thank you to everyone who participated and contributed to the success of these tournaments. Together, we continue to foster a positive and supportive work environment at FRG.

  • Sacre Coeur event

Unforgettable moments. Endless fun. From our event with Collège du Sacré-Cœur

  • FRG Teambuilding – ” Better Together “

Skechers – Events & Marketing Activities

  • KidZania – Event
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  • Mall Of Egypt – Opening
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  • Marketing Activities
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  • Skechers – Black Friday
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Anta -Events & Marketing Activities

  • The Play Festival Event – District 5

We had an absolute blast at the Play Festival! ✨ We Are thrilled to have been part of such an amazing event, bringing out the fun, energy, and joy in everyone. Relive the unforgettable moments and see how we all unleashed our inner kids!

  • insomnia Event

Step into the action with Anta at Insomnia Egypt – where gaming, excitement, and Anta’s dynamic energy collided! 🎮 From thrilling activations to engaging with attendees, our journey was nothing short of exhilarating.

  • North Coast – Event
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  • Collège du Sacré-Cœur – Event

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  • ANTA billboards
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Ecco – Events

  • Cairo Festival City – Opening
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Own Multi-brand Stores

  • Sport Avenue – October
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  • Sport Avenue – Maadi
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  • Marketing Activities / Black Friday
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