We stand with you, New Arrivals With Lower Prices!

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At FRG (Fashion Retail Group), we have always been committed to delivering the best shopping experience for our customers. We believe in standing by you through every step of your journey, and this belief drives our decisions every day. Today, we are excited to announce a significant change that reflects our commitment to your satisfaction and well-being.

We are pleased to inform you that we are already reduced our pricing figures of the brands you love: Skechers, Anta, Ecco, and Umbro, on all of our product lines! We recognize the financial challenges many of our customers face, and we want to do our part to make high-quality fashion more accessible to you.

Rest assured, while our prices are dropping, our commitment to quality remains unwavering. Our brands are known for their exceptional craftsmanship, durability, and style, and that will not change. In Essence, a new line of Skechers the current 2024 styles are now available with very special rate! We believe you deserve the best, and we are dedicated to maintaining the high standards you have come to expect from us.
At FRG, your satisfaction is our top priority. We understand that shopping is not just about purchasing items; it’s about the entire experience. Our teams are continuously working to ensure that your shopping journey is seamless, enjoyable, and rewarding. Whether you’re shopping in-store or online, you can expect the same excellent service and premium products at even better prices.

This initiative is more than just a price reduction; it’s a testament to our commitment to you, our valued customer. We are considering supporting our customers one of our main social responsibility goals, which we are passionately committed to it. Thus, we will not hesitate to take any steps necessary to enhance your shopping experience. Your trust in us drives our passion for excellence, and we are dedicated to making fashion accessible without compromising on quality or service.

We invite you to explore the new prices on our website and in our stores. Stay connected with us on social media for updates, promotions, and more ways we are working to support you. Join the conversation with #FRGCommunity and share your thoughts with us. Your feedback is invaluable, and we are always here to listen and improve.
Thank you for being a part of the FRG family.

Wholesale Activities, Clients & E-commerce

  • Wholesale Activities 
  • ZED FC Unveils their OFFICIAL 23/24 New Kits

 

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         “Choosing UMBRO as the Official T-Shirt For The First Team Youth & Academy Teams”

 

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  • Wholesale Clients
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  • E-commerce
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GROUP TOWN HALL MEETING

  • B u i l d i n g   B r i d g e s  , N o t   W a l l s”

         

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  • With building bridges not walls! we are thrilled to announce our first Town Hall Meeting hosted by our chairman & board members, Ahmed Azzam, Mohamed Hanafy, Waleed Hassan, Mona Azzam & Fatma Azzam with Intersport & Fashion Retail Group Leadership Team. It was an excellent opportunity to showcase our solid history which started 30 years ago and discuss the growth and achievements of the group in the Market. Such an overwhelming experience to know about the Group future goals and remind each other of who we are in terms of strategy, company culture and make sure that “we are building bridges not walls”

         

Skechers – Events & Marketing Activities

  • KidZania – Event
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  • Mall Of Egypt – Opening
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  • Marketing Activities
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  • Skechers – Black Friday
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Anta -Events & Marketing Activities

  • North Coast – Event
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  • Collège du Sacré-Cœur – Event

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  • Marketing Activities
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Ecco – Events

  • Cairo Festival City – Opening
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Own Multi-brand Stores

  • Sport Avenue – October
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  • Sport Avenue – Maadi
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  • Marketing Activities / Black Friday
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