Who are we?

Fashion Retail Group is an elite retail company that owns and operates leading international franchise concepts across the Middle East and Africa. the Group has grown a substantial chain of stores representing leading international brand names in sportswear and sports accessories.
With over 200 employees, the company boasts a solid infrastructure overseeing more than 15 stores.

– Our brands are:
Skechers, Anta, ECCO and Umbro.



Our Vision
To establish FRG as the most recognized, respectful, top of mind sportswear and accessories brands’ in the world.

Our Mission
We create an emotional link between customers around the world through providing lifestyle footwear as well as athletes full portfolio meeting their international standards.
Doing so we aspire to make a positive difference in the lives of stakeholders:
- Customers: by providing an exceptional shopping experience and delivering premium value.
- Employees: by investing in developing our corporate culture.
- Investors: by giving long-term returns on investment.