We Care For Our Community.
ANTA Group recognizes that the society’s future will be shaped by today’s youth. Accordingly, promoting youth education and sports development is one of the key focus areas for our Corporate Social Responsibility (CSR) activities.
We Care For Our People.
Our employees are our most important asset. The group has over 10,000 employees and to retain them, the group fosters a rewarding work environment with extensive training opportunities and a fair appraisal system. Our aim – we are determined to continue to achieve – is to make our employees feel valued and happy within their jobs.
We Care For Our Environment.
ANTA has actively been applying various kinds of environmentally friendly materials ( such as DuPontTM Sorona ) to products while using renewable energies as well as low-pollutant emission devices and enlisting independent consultancies to assess the amount of carbon emissions in accordance with international accreditation standards.
Partnership with COc
ANTA has established strategic partnership with the CHINESE OLYMPIC COMMITTEE, which makes ANTA the official sportswear partner of the COC for 8 years in a row now.
Meanwhile, ANTA has contracted Winter Sports Management Center, National Water Sports Management Center, National Boxing & Taekwondo Management Center, National Gymnastics Management Center and National Weightlifting & Wrestling & Judo Management Center, along with national teams.
ACQuisition of fila business
The acquisition of the Fila business in Greater China (Mainland CHina, Hong Kong, Macau) in 2009 represents an important milestone in our multi-brand strategy. FILA is positioned as a premier sports fashion brand. By the end of 2015, there were 641 FILA stores being operated in China.
PARTNERSHIP WITH NBA
In late 2014, ANTA became the official marketing partner of NBA China and licensee of the NBA